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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

No longer do people like visiting a retail store and checking out the goods that they want to purchase. All of the invaluable information that she shared in the first edition is included with numerous new examples. Many people, including people I very much admire, are seriously frustrated that much of the current conversation focuses strictly on Web content. No one dared say it out loud, but “content strategy” is what we used to To write for the web today, apparently, you need to know how to “craft message architecture,” create “deliverables” for clients who love buzzwords and even – hold on! Shopping habits have changed over the last few years. Text selection in this second strategy is made in the service of specific goals for the students, and content and practice are combined to fill the daily schedule. Content strategy” is what we used to call “writing”: Deciding which words to write and what order to write them in. I went to a meeting about content strategy so I could learn what content strategy is. Depending on the course, is a Web producer at The Chronicle. There's an increasingly loud debate happening around content strategy.